Treasure Beach Build 24510159

Treasure Beach is a coastal community on Jamaica’s south coast in St. Elizabeth Parish. Rather than being one single beach, the name generally refers to a group of coastal communities and bays, including Billy’s Bay, Frenchman’s Bay, Calabash Bay, Great Bay and Fort Charles. The area is known for its fishing communities, smaller accommodations, local restaurants and a quieter style of tourism compared with Jamaica’s larger resort destinations.

Where Is Treasure Beach Located?

Treasure Beach is located on the south coast of Jamaica, in St. Elizabeth Parish. It is in the southwestern part of the island and is associated with several small coastal communities rather than a single continuous resort strip.

The wider Treasure Beach area includes Billy’s Bay, Frenchman’s Bay, Calabash Bay, Great Bay and Fort Charles. Different maps and travel guides may use “Treasure Beach” to describe the broader area or a particular community within it.

One reason Treasure Beach feels different from destinations such as Montego Bay or Ocho Rios is its lower-density, community-oriented character. The area has traditionally been associated with fishing and farming, while tourism developed through smaller hotels, villas, guesthouses and locally operated businesses.

For travelers searching Treasure Beach Jamaica, the important point is that it is not simply the name of one beach. It describes a wider section of Jamaica’s south coast.

In Which Parish Is Treasure Beach Located?

Treasure Beach is in St. Elizabeth Parish, Jamaica.

St. Elizabeth is one of Jamaica’s parishes and is located in the island’s southwest. Its capital is Black River, while other notable communities include Santa Cruz, Malvern, Junction, Southfield and Treasure Beach.

This location is useful to know when planning transportation because directions to Treasure Beach often involve traveling through other parts of St. Elizabeth before reaching the coastal communities.

The destination is also sometimes described as being on Jamaica’s South Coast or southwestern coast.

Is Treasure Beach, Jamaica Nice?

Treasure Beach is known for a quiet, low-density and community-based atmosphere, making it different from Jamaica’s large all-inclusive resort areas.

The destination has several bays and fishing communities, with accommodations ranging from guesthouses and villas to boutique hotels. Travel sources describe it as a place for visitors looking for a slower-paced experience and a connection with local communities.

There are several reasons travelers choose Treasure Beach:

• Relaxed coastal atmosphere
• Fishing villages and local communities
• Smaller hotels and villas
• Restaurants serving Jamaican food
• Beaches and coves
• Access to south-coast attractions
• Community tourism
• Less emphasis on large all-inclusive resorts

The area is also useful as a base for exploring nearby attractions such as Black River, YS Falls and the Pelican Bar.

However, “nice” depends on what a traveler wants. Someone looking for a large resort complex, extensive nightlife and many organized activities in one location may prefer another Jamaican destination. Treasure Beach is better understood as a quieter coastal area where the community and landscape are a major part of the experience.

What Is Treasure Beach Known For?

Treasure Beach is particularly associated with community tourism.

The area developed differently from many of Jamaica’s major resort destinations. Instead of being dominated by large hotel complexes, Treasure Beach has traditionally included fishing villages, locally owned businesses, small accommodations and community projects. A community tourism profile describes it as a string of fishing villages along Jamaica’s south coast.

The name itself is also connected to the area’s tourism history. According to a community tourism profile, the name became associated with the surrounding area after a hotel called The Treasure Beach Hotel was established in the area in the early 20th century.

Today, the name is widely used for the broader coastal destination.

How Do I Get to Treasure Beach, Jamaica?

Travelers can reach Treasure Beach by road from Jamaica’s major airports or other parts of the island, and some travelers may also use local air services.

From Montego Bay’s Sangster International Airport, Jakes Hotel states that Treasure Beach is approximately a two-hour drive, depending on traffic and road conditions. From Kingston, Jakes gives a drive time of approximately two hours and twenty minutes using the newer highway route.

From Montego Bay

The route generally takes travelers westward before turning toward Jamaica’s south coast and continuing through communities including Whithorn, Ferris Cross, Whitehouse and Black River.

Jakes’ current directions then take travelers from the Black River area toward Treasure Beach through the roads leading to Calabash Bay.

From Kingston

From Kingston, travelers generally head toward Mandeville and then continue through the interior of St. Elizabeth before reaching the south-coast road toward Treasure Beach.

Jakes’ directions include traveling through Mandeville, Spur Tree, Gutters, Nain, Junction and Southfield before turning toward Pedro Cross and Treasure Beach.

Because road conditions and routes can change, it is sensible to check current directions before starting the journey.

Can You Fly to Treasure Beach?

Yes, travelers can potentially use a small commuter flight to the area.

Jakes currently says that flights can arrive at Lionel Densham Aerodrome, which is located near Treasure Beach. Its current travel information says the flight itself can take around 18 minutes, although schedules and availability depend on the operator and season.

For most international travelers, however, the practical starting points remain Jamaica’s major international airports, followed by a road transfer or an available domestic connection.

Where Is Treasure Island Beach in California?

Treasure Island Beach is in Laguna Beach, California, in Orange County.

This is a completely different destination from Treasure Beach in Jamaica.

Treasure Island Beach is located near the Montage Resort in Laguna Beach and forms part of a larger coastal cove. Access is available via a long concrete ramp on the southwest side of the resort area.

The California beach is known for its coastal scenery, walking paths, rocky formations and tide-pool areas. There are also views toward Treasure Island, Goff Island and nearby coves from the blufftop.

Therefore, searches for Treasure Island Beach CA should not be confused with Treasure Beach Jamaica.

Is Treasure Beach the Same as Treasure Island Beach?

No.

They are two different places in two different countries.

Treasure Beach refers to a coastal area on Jamaica’s south coast, while Treasure Island Beach is a specific beach in Laguna Beach, California.

This distinction is particularly important when searching for Treasure Beach directions, hotels, attractions or travel information online.

Who Owns Jakes in Treasure Beach, Jamaica?

Jakes is associated with the Henzell family and is operated as a family business. Sally Henzell founded Jakes, while her son Jason Henzell became closely involved in developing and managing the property.

Jakes’ official history explains that Sally originally purchased property in Treasure Beach and eventually developed it into the hotel and restaurant known as Jakes.

A Jamaica Observer history of Jakes also describes Sally Henzell as its founder and explains how Jason became involved in expanding the property.

More recent reporting continues to identify Jason Henzell as the person behind the operation. In 2025, the Jamaica Gleaner described Jason Henzell as the owner of Jakes Hotel and the BREDS Foundation.

The wider Henzell family connection is important to understanding Jakes because the hotel grew alongside other Treasure Beach businesses and community initiatives.

Jakes

Jakes Web Address: Calabash Bay P A, Treasure Beach, St Elizabeth 00000, Jamaica Phone: +18765643000

What Is Jakes Hotel in Treasure Beach?

Jakes is a well-known hotel located in Calabash Bay, Treasure Beach.

It began much smaller than the property visitors know today. Sally Henzell initially purchased land in Treasure Beach and started with a restaurant and a small number of rooms. Over time, the property expanded into a larger collection of rooms, cottages and villas.

Jakes is also closely connected with Treasure Beach’s community-tourism identity. The property has been involved in local initiatives and has developed alongside the surrounding community rather than operating as an isolated all-inclusive resort.

The hotel has also been associated with Jack Sprat, a nearby restaurant operated by the Henzell family. Recent reporting identifies Jakes and Jack Sprat as Henzell family businesses.

What Is Treasure Beach Like for Travelers?

Treasure Beach is generally characterized by small-scale tourism, beaches, fishing, local restaurants and a relaxed coastal setting.

It does not have the same resort-strip environment associated with some of Jamaica’s larger destinations. Instead, travelers can find guesthouses, villas, boutique accommodations and local businesses spread through the communities.

The destination can therefore appeal to visitors interested in exploring Jamaica beyond the major resort centers.

Its location also makes it possible to combine a Treasure Beach stay with trips to other attractions in St. Elizabeth and Jamaica’s south coast.

Final Thoughts on Treasure Beach

Treasure Beach is a coastal destination in St. Elizabeth Parish on Jamaica’s south coast, made up of several bays and communities rather than one single beach. Its best-known areas include Billy’s Bay, Frenchman’s Bay, Calabash Bay, Great Bay and Fort Charles.

The area is recognized for community-based tourism, fishing villages, smaller accommodations and a slower-paced coastal environment. Travelers can reach it by road from Montego Bay or Kingston, while local air services can provide another option when operating.

For searches such as Treasure Beach Jamaica, Treasure Beach game, Treasure Beach Steam, Treasure Beach directions, Treasure Beach St Elizabeth, Treasure Island Beach CA, and Treasure Beach Pokémon, it is important to distinguish between the Jamaican destination and unrelated uses of the name. The Jamaican Treasure Beach is a real coastal community in St. Elizabeth, while Treasure Island Beach in California is a separate beach in Laguna Beach.

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